Areas of Practice: Marketing Services

Brand Identity

Your brand is more than the name you give your company, the website you create to increase sales, or the logo you design for your front door. As all these elements are essential, the most important brand sense is communicating that your brand is an extension of YOU. Brand identity helps to accomplish the best representation of the “YOU” in your business. Ajna Consulting does this by creating key identifiers in the market and using them to build awareness in the community, helping to make your brand noticeable and well known.

Strategy & Development

Creating a plan of action is the next key focus in brand building.  Your company has an operations strategy, so should your brand.  Brand awareness is proven to increase any company bottom line.  From sales to memberships, or a solidly attended event, a strongly developed brand & marketing strategy will build awareness and bring business to you.  One of our specialties is this exact kind of strategy development and we encourage our clients to envision these programs along with their future operations strategies.

Media & Event Planning

A GREAT event needs excellent promotion. It also needs strategic planning. With the right planning personnel, your event can change the way people think about your company and help you reach your events ultimate goal. Our expertise helps clients see the vision of maintaining brand consistency, even when events are specific to a company. Use your event not only to celebrate company milestones, but to drive even more traffic to your branded website. The right media will drive your event to its end-result, and the end-result of a great event is when the experience is unforgettable. Ajna Consulting can help you make that happen.

Project Management

Innovative marketing strategies require coordinated team efforts, with team leaders who understand each channel language. As you simultaneously manage multiple marketing platforms and structures, different messaging, marketing collateral, and industry reviews, your team needs to have a keen eye to maintain brand consistency while quickly addressing cumulative issues. Our branding and marketing experience provides you with the execution management skills you need to ensure your project maintains its timeline and budget, aligns itself with your established brand, and provides you with the result you envisioned.

Materials Auditing

As the nature of business changes, so will marketing strategy.  Auditing company marketing materials is a great way to start envisioning the new direction your company needs to take to maintain market share.  Looking back at your company’s most effective marketing tools can determine what future strategies will bring you the equivalent results and even more opportunities for success.

What is a materials audit?  Our team will take a deep dive into all marketing materials; from your website and social media pages to your print collateral, all in order to determine what revisions could be made and what tools were most successful.  We look at all aspects of your company materials to ensure that your brand has a consistent message. The end-product of a materials audit?  A detailed summary review explaining all of the above, with suggestions for improvements.

Content Copywriting

Your marketing team not only needs to understand your brand identity but also be able to translate that brand into a language your target audience will engage.  Finding that copywriter is never as simple as it seems. Let our team take on this task.  Our group takes pride in its expertise in communications management, which requires a complete understanding of content copywriting along with strong writing skills. Our network of copywriters gives us the ability to pinpoint that specific writer to ensure your content copy needs are fulfilled.  From vision and mission statements, your “Who We Are” and “About Us” language and senior management bios, we work with you to relay the branding message you want for your company, once again providing the best representation of “YOU”.

Organizational Strategy

Representation of senior team members in your company has become an essential part of your company brand message. Therefore, the “Meet the Team” section of your site is now the forefront of innovative marketing strategies. Consumers want to know who is behind the brand in order to feel a connection to the individuals who are making things happen in the background. Organizational Strategy is a marketing perspective that help bring forward those team members whose personalities parallel the company brand identity. A company is only as good as its team, and today, consumers not only want to know what we are investing in, but the kind of people who are supporting that investment.